Join us on our journey
Passionned Group is a leading specialist in designing and implementing intelligent, data-driven organizations. With a rapidly growing team of passionate consultants, trainers, and interim advisors, we support small and mid-sized organizations in their transition to becoming data-driven, where data takes the lead. Business intelligence, smarter ways of working, artificial intelligence, continuous improvement, and digital transformation all play a key role in this process. Transforming an organization into a more intelligent, data-driven one is always an exciting journey – one that truly makes our hearts race.
Three pillars
Our integrated approach, grounded in in-depth research, allows us to deliver success for our clients more often, more quickly, and more sustainably than any other consulting firm. The foundation of our method rests on three solid pillars that support and justify our recommendations and implementations.
We take an integrated approach to all of these pillars. You can learn how to seamlessly connect these areas in our Data Science Book and our comprehensive method The Data-Driven Growth Accelerators™. This approach enables Passionned Group clients to achieve far greater success.
The Data-Driven Growth Accelerators™
100% independent
Passionned Group is not affiliated with any commercial parties, such as BI tool vendors or other software providers. We are 100% independent and objective. This applies to our consulting (including interim roles), training programs, books, and courses. Since our founding in 2004, our philosophy, methodology, and approach have been continuously refined, sharpened, and perfected into a comprehensive concept: The Data-Driven Growth Accelerators.
Authentic reviews
Our value proposition is clear and largely shaped by the valuable feedback we’ve received from clients and trainees over the years. Our fully transparent reviews are always authentic – and they speak volumes. Since our founding, our mission has remained unchanged: we want every organization to work smarter.
Our mission and goals
Our mission is to make every organization intelligent. With dedication and enthusiasm, we contribute daily – substantially and visibly – to the performance of both large and small companies, as well as non-profit organizations. Our goal is to help them become demonstrably and permanently more intelligent and data-driven.
The results speak for themselves: intelligent organizations make faster, more frequent, and better-informed decisions – and achieve higher margins. They have more satisfied customers and employees who enjoy their work more.
The founder and CEO
Passionned Group was founded in 2004 by Daan van Beek, author of the Dutch books “The Intelligent, Data-Driven Organization“, “Working Datacratically“, and the English-language book “Data Science for Decision-Makers & Data Professionals“, among others. At Passionned Group, Daan combines his administrative responsibilities with teaching select training courses and advising clients, sharing his deep expertise in data-driven decision-making.
Our philosophy
In our view, an organization’s intelligence is not just the sum of its employees’ intelligence. The real challenge lies in making the organization itself smarter and more intelligent. We do this by shifting the structure – replacing vertical management with horizontal management, or self-management. And, of course, by embedding data-driven practices into the very core of your organization.
Proven solutions
We offer executives, managers, and consultants proven solutions to help build a data-driven, intelligent organization. For example, we provide access to an extensive knowledge base, and we deliver workshops, training courses, and unbiased organizational advice. We also manage complete implementation projects from start to finish. In short, we’re a versatile and full-service partner.
Be inspired and learn from the success stories
Book us as your guide, and we guarantee you’ll start seeing the world, organizations, data, and people from a whole new perspective!
Election of the Smartest Organization in the Netherlands
Since 2004, Passionned Group has organized the annual Smartest Organization in the Netherlands election, with hundreds of companies participating over the years. The most recent winner was Pon, a transportation and agriculture company. One standout example from the competition is a machine learning model that predicts sales potential for various car and bicycle brands across different geographic regions. This solution made full use of the power of external data and multiple algorithms, including forecasting, outlier detection, production planning, and data cleaning.
Always within reach
An intelligent, data-driven organization is always within reach thanks to our accessible and pragmatic approach. With our handbook, the blueprint is immediately available to you. Our advisory services typically take no more than five to ten business days. And depending on the complexity and scope of the project, we can often complete an initial implementation within just a few weeks or months.
Thorough research and relevant advice
Since its inception, Passionned Group has conducted a number of high-profile research studies, including the Business Intelligence & Analytics Guide™ 2025. This rich research tradition has also given us a good insight into the performance of organizations in a wide variety of sectors. As a result, we are always able to provide sound and up-to-date organizational advice.
Go deeper
In our knowledge bases, you’ll find a wealth of background articles, white papers, and other valuable, relevant content. For example, be sure to check out:
Want to build an intelligent, data-driven organization too?
Curious about what we can do for you? It’s simple – try us out. The proof is in the results. Feel free to contact us for more information or schedule a meeting with one of our specialists.
