Meet the team at Passionned Group
At Passioned Group we work hard every day to achieve the best results for your clients worldwide. Our management team resembles the way we are organized. We want to keep things as simple as possible but not simpler.
Laura Mastwijk – Sales Representative
Laura has a bachelor’s degree in Humanities, a study that researches meaning and humanization. Yet she knew from a young age that she wanted to use that knowledge to eventually enter the business world. During her studies, she began uniting these two worlds. So she took additional courses at VU in the areas of marketing and business, worked as an independent marketing consultant and became president of a career association for master’s students within the directions of marketing, management, and consulting.
As a Sales Representative, she helps people within companies achieve their true potential when it comes to data-driven work. By quickly making the right analyses and really listening, she knows how to hit the nail on the head. Together with the client, she looks at how the underlying issue can be tackled as efficiently and meaningfully as possible and how data can once again become a focus for people and connections. She does this by thinking about customized solutions, for example, by bringing the client into contact with experienced BI consultants for an interim project, or thinking together about suitable training for employees.
Thomas Abramse – Chief Consulting & Data Literacy
Organizations that finally want to take action and get the most out of their IT investments have come to the right place. Within Passionned Group, Thomas is the ideal coach, trainer, and sparring partner when it comes to promoting data literacy and data-driven work within organizations. From his solid base as a full-stack BI specialist and as an experienced manager Thomas succeeds in passing on the finer points of data analysis to managers and employees on the work floor. Besides the technical side, he always has an eye for the human side.
After a propaedeutic in computer science, a bachelor’s in electrical engineering, and a master’s in policy, communication, and organization at the Amsterdam VU, Thomas has developed into a passionate data professional. If you choose him, he will ensure that your organization gets the maximum return from KPIs, data, and dashboards. Customers such as ING, RTL Netherlands, Dunea, Reggefiber, Amgen, AutoBinck, and Athlon Car Lease have already benefited from his data-driven approach.
Laura Seeling de Brito – Chief Marketing Officer
Laura earned her bachelor’s degree from the International University of Bad Honnef. This is a private, state-approved university located in Germany. Laura loves to immerse herself in other cultures. For example, she attended an exchange program at the Swiss International School of Basel, Switzerland and a summer program at the University of California Los Angeles (UCLA).
After earning her bachelor’s degree in International Management, majoring in Marketing, Laura came to live in the Netherlands and started working with online marketing. She learned the intricacies of business development, sales, acquisition, affiliate marketing, and social media. During her studies, she already came into contact with IT applications such as Microsoft Office, SAS Business Analytics, and SAP SE applications. Armed with this knowledge she joined Passionned Group as Chief Marketing Officer. Currently, she is also attending a post-graduate course in Marketing and Digital Media. Within Passionned Group she is (co-)responsible for the execution of the Content First strategy.
Daan van Beek – Chief Executive Officer
Making organizations data-driven and working smarter. That is Daan van Beek’s passion. He advises & facilitates companies and non-profit organizations on the possibilities of Business Analytics, Big Data, AI, and data-driven organizations. He studied Administrative Information Science at the Open University and then obtained his Master of Science in Artificial Intelligence (AI) at Middlesex University in London. Daan is the author of the book ‘Data Science for Decision Makers & Data Professionals’ (completely revised edition), and he is the founder and CEO of Passionned Group.
Daan is an avid writer and literally and figuratively lives by the pen. He has written several books and more than 50 publications are to his name.
About Passionned Group
Passionned Group is a leading specialist in Big Data Analytics, BI & Artificial Intelligence. Our experienced and passionate consultants, trainers, and Data Scientists help smaller & larger (commercial) organizations to transform into intelligent, data-driven organizations. 
