How does HubSpot CRM & Customer Interaction score on different criteria?
In our comprehensive research, we also judged the different products of HubSpot software. More than 180 criteria were used in the process. The bar graph below illustrates the strengths and weaknesses of HubSpot CRM, compared to the competition. Please note that Passionned Group is 100% independent of the software vendors in our research. We do not sell licenses, we do not make deals or have any legal ties to the vendor. Among other things, we help and advise companies in the proper selection of CRM systems.
Figure 1: Scorecard of the CRM provider HubSpot. A maximum of 100% can be obtained. Source: The CRM & Customer Interaction Guide 2024. Do you need additional information about the survey structure? Click here to download this guide.
The HubSpot analysis was compiled by collecting a lot of public big data and thoroughly analyzing it. More than 373 documents have reviewed from HubSpot in recent years. In this process, both machine learning models and the critical eye of an experienced and independent CRM specialist played a key role in drawing conclusions.HubSpot in our CRM & Customer Interaction Guide 2024 
In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of HubSpot for you. You get access to hundreds of (shorter) trainings, tech talks, demos, lectures, tutorials, and always have the latest CRM news. This guide will additionally assist you profoundly improve your knowledge about CRM & Customer Interaction.
HubSpot and their complete CRM & Customer Interaction product portfolio
The software company HubSpot carries (a minimum of) 3 products in the realm of CRM & Customer Interaction. Below, we list HubSpot’s products, in order of relevance:
What is HubSpot CRM?
Under this heading, we report the (main) characteristics of HubSpot CRM, including some of its features and any related products. This product group consists of HubSpot Sales Outlook and HubSpot Mobile App. This product/group of products can be best defined by the following features:
- account
- business relationships
- contact
- contact information
- customer relationship management
- customer service
- email marketing
- lead generation
- small businesses
Are you curious about all properties (100+) of HubSpot CRM? Then download our CRM & Customer Interaction Guide™ 2024 here.
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What is HubSpot Sales Outlook?
We don’t reveal everything here but, in this paragraph, we display the details of HubSpot Sales Outlook, including some of its features and any related products. The product HubSpot Sales Outlook can be best characterized by the following features:
- account
- close deals
- contact
- email templates
- microsoft outlook
- outlook integration
- reporting
- search
Do you want to know everything about all elements (100+) of HubSpot Sales Outlook? Then download our CRM & Customer Interaction Guide™ 2024 here.
What is HubSpot Mobile App?
In this section, we report the (main) characteristics of HubSpot Mobile App, including some of its features and any related products. This product can be characterized by the following features:
- account
- contact
- create tasks
- customer service
- import contacts
- manage contacts
- mobile app
- search
- track tasks
Do you want to know everything about all the functionalities (100+) of HubSpot Mobile App? In that case, order the CRM & Customer Interaction Guide™ 2024 here.
HubSpot CRM tools and the version history
Recently, we see a stable trend in terms of CRM & Customer Interaction functionality and support for various platforms and data sources.
We reviewed HubSpot’s latest versions of the total product range. Below you can see the respective version numbers of all available CRM & Customer Interaction HubSpot products:
- HubSpot CRM: 2023 2022
Behind each product, we mention the version numbers, the older the version the more backward the version is in the list.
What are the licensing costs of HubSpot Sales Outlook and HubSpot Mobile App?
It is difficult to determine exactly what a license of HubSpot Sales Outlook and HubSpot Mobile App costs because it depends on the country, the number of users (and/or the number of cores if you want to run it on a server), the connectors to data sources, and at what point in the year you request a quote. If you do this a few weeks before the end of HubSpot’s fiscal quarter, you may be in for a decent discount. In addition, it makes sense to run the software in the cloud. Often you only pay for what you consume in resources. The purchase cost of HubSpot Sales Outlook and HubSpot Mobile App may not be the largest amounts, but maintenance and support can certainly put quite a strain on your annual budget.
What makes HubSpot CRM & Customer Interaction unique compared to other CRM platforms
In our study, we see that HubSpot in the field of CRM & Customer Interaction software has several specific features which are worth weighing in a tool selection. This makes HubSpot CRM more or less unique: parent company, direct marketing, key account management, and account merge.
The advantages and disadvantages of HubSpot CRM
Figure 11: Tag cloud with the strength-weakness analysis of HubSpot CRM & Customer Interaction
By research theme (crm), we listed all the advantages and disadvantages of HubSpot CRM & Customer Interaction, HubSpot Sales Outlook and HubSpot Mobile App, et cetera. This overview and scores are not rigid: HubSpot can currently work to creating missing functionality at this time (such as support for goal management). In addition, documentation may lag behind current events.
Share your experience with HubSpot CRM & Customer Interaction
Write a review about HubSpot CRM & Customer Interaction here. Your findings may then be taken into consideration in an even more informed review of the results of HubSpot CRM.
1. HubSpot Reporting
HubSpot has an excellent performance in our independent CRM & Customer Interaction guide on the section ‘Reporting’, given that they score 94% on this, compared to other vendors. We looked at the following criteria, among others: CRM analytics, bounce rates, interactive reporting, and custom reporting. In total, we examined 11 criteria in this category. Would you like to learn more about the topic ‘Reporting’? Then download here our CRM & Customer Interaction Study 2024.
2. HubSpot Customer Data
HubSpot has an excellent performance in our objective CRM & Customer Interaction survey on the section ‘Customer Data’ with a score of 89%, relative to other vendors. We considered the following factors: account, custom fields, appointment, customer data platform, data protection, and customer information. In total, we examined 45 criteria in this category. Would you like to go into more depth with the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2024. Or take a deep dive in the following content:
3. HubSpot Customer Relationship Management
The company has a good performance in our current CRM & Customer Interaction survey on the section ‘Customer Relationship Management’, given that they score 79% on this, relative to other vendors. We looked at the following criteria, among others: search and customer interactions. In doing so, we looked at the following products: HubSpot CRM. In total, we examined 25 features within this discipline. Would you like to learn more about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Guide.
4. HubSpot Automation Platform
HubSpot has a good score in our objective CRM & Customer Interaction survey on the subject ‘Automation Platform’ with a score of 76%, relative to other vendors. We looked at the following criteria, among others: marketing automation, sales automation, process automation, and generative ai. In total, we examined 28 criteria in this category. Are you excited about the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide 2024.
5. HubSpot Sales Management
The vendor HubSpot has a good score in our 100% vendor-independent CRM & Customer Interaction study on the section ‘Sales Management’ with a score of 74%, relative to other vendors. We looked at the following criteria, among others: opportunity management, customer journeys, customer lifetime value, goal management, quote management, sales order management, and sales cycle management. In total, we examined 51 criteria within this section. Would you like to go into more depth with the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2024.
6. HubSpot Infrastructure
The vendor HubSpot has a good rating in our objective CRM & Customer Interaction survey on the section ‘Infrastructure’ with a score of 73%, relative to other vendors. We looked at the following criteria, among others: on-premises and rest api. In total, we examined 56 features within this discipline. Would you like to learn more about the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide.
7. HubSpot Campaign Management
The vendor HubSpot has a good performance in our objective CRM & Customer Interaction survey on the section ‘Campaign Management’ with a score of 72%, relative to other vendors. We considered the following factors: email marketing, email campaigns, drip campaigns, and direct marketing. In total, we examined 25 criteria in this category. Are you excited about the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Guide 2024.
8. HubSpot Lead Management
HubSpot has a good score in our objective CRM & Customer Interaction survey on the subject ‘Lead Management’, given that they score 72% on this, compared to other vendors. We considered the following factors: lead generation and lead conversion. In total, we examined 12 criteria within this section. Would you like to go into more depth with the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Study. Or take a deep dive in the following content:
9. HubSpot Data Quality
HubSpot has a good performance in our 100% vendor-independent CRM & Customer Interaction study of the theme ‘Data Quality’, given that they score 69% on this, compared to other vendors. We looked at the following criteria, among others: merge duplicate and duplicate search. In total, we examined 16 features within this discipline. Would you like to delve further into the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Guide 2024.
10. HubSpot Customer Service Management
The company has a good rating in our recently updated, independent CRM & Customer Interaction study on the section ‘Customer Service Management’ with a score of 65%, compared to other vendors. We considered the following factors: customer service, case management, ticketing system, field service management, incidents, and call center CRM. In total, we examined 9 selection criteria within this main theme. Would you like to go into more depth with the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Guide 2024. Or take a deep dive in the following content:
11. HubSpot Task Management
The vendor HubSpot has a good rating in our objective CRM & Customer Interaction survey on the subject ‘Task Management’, given that they score 63% on this, compared to other vendors. We looked at the following criteria, among others: repetitive tasks, task list, automate tasks, create tasks, track tasks, complete tasks, and assign tasks. In total, we examined 13 features within this discipline. Would you like to go into more depth with the topic ‘Task Management’? Then download here our CRM & Customer Interaction Guide.
Want to know more? Then order the CRM & Customer Interaction Guide™ 2024 here
In which sectors is HubSpot CRM & Customer Interaction most active?
In our objective CRM & Customer Interaction survey, we also found out which industries a supplier has a track record in. These are the industries where HubSpot is most popular: automotive, banking, education, fintech, governments, healthcare, hospitality, insurance, manufacturing, real estate, restaurant, retail, telecom, and universities.
HubSpot software is most used by…
The CRM & Customer Interaction software from HubSpot is most often mentioned in combination with the following functions/roles: account managers, business development, and sales reps.
Hire a qualified HubSpot programmer
Training and courses HubSpot CRM & Customer Interaction
The specialists of Passionned Group organize various training courses in the field of CRM & Customer Interaction but can also provide specific HubSpot training, for example as in-company. The following software solutions are addressed: HubSpot Sales Outlook and HubSpot Mobile App. We make you completely familiar with the ideas of the intelligent, data-driven organization.
In conclusion: HubSpot CRM scores eminent
HubSpot has a compact product portfolio with which it scores eminent in our CRM & Customer Interaction survey. HubSpot CRM & Customer Interaction innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in lots of different sectors, and is strongest in reporting.
About Passionned Group
Passionned Group concentrates on 100% independent CRM & Customer Interaction consulting and the implementation of CRM & Customer Interaction solutions. Our dedicated and passionate consultants help governments, institutions and commercial organizations to advance as intelligent, data-driven organizations.
