Oracle CRM & Customer Interaction

Photo Caroline Raaijmaakers
Author: Caroline Raaijmaakers
Oracle CRM advisor
Table of Contents

Get to know Siebel CRM, Oracle Eloqua, and Oracle Service Cloud better

On this page, we give a brief excerpt of our 100% vendor-independent CRM & Customer Interaction survey about the software vendor Oracle and its portfolio of products (such as Siebel CRM, Oracle Eloqua, and Oracle Service Cloud). Oracle CRM & Customer Interaction scores better in our study than Creatio but slightly worse than Pipedrive. Of all the categories in our independent study, Oracle has the most developed features in data quality and has a poor performance in task management. Within the context of CRM & Customer Interaction, we have put together the main advantages and disadvantages of Oracle CRM, and arranged them by topic (crm). We also point out the features of the product portfolio such as Siebel CRM, Oracle Eloqua, and Oracle Service Cloud et cetera.

How does Oracle CRM & Customer Interaction score on different criteria?

In our independent study, we also investigated the different products of Oracle CRM & Customer Interaction software. More than 180 criteria were used in the process. The image below shows the scores (on a scale of 1-5) of Oracle CRM, compared to the competition. Please note that Passionned Group is 100% independent of the suppliers in the research. We do not sell licenses, we do not make deals or have done business with the supplier. Among other things, we help and advise companies in the proper selection of CRM systems.

Score of Oracle CRM software.Figure 1: Scorecard of the CRM provider Oracle. A vendor can score a maximum of 100%. Source: The CRM & Customer Interaction Guide 2024. Do you want to know more about our research design? Click here to download this guide.

The Oracle analysis was conducted by collecting a lot of public big data and analyzing it in-depth. More than 369 documents have been scanned from this software vendor in recent times. In this analysis process, both machine learning models and the subject matter expertise of a CRM consultant played a decisive role in finalizing the validation process.The CRM & Customer Interaction Guide 2024 Image of The CRM & Customer Interaction Guide 2024In our 100% vendor-independent CRM & Customer Interaction Guide we have collected all the ins and outs of Oracle for you. You get access to hundreds of (shorter) trainings, tech talks, demos, lectures, tutorials, and always have the latest CRM news. This mini-course also assists you reinforce your knowledge about CRM & Customer Interaction.Oracle in our CRM & Customer Interaction Guide

Oracle and their complete CRM & Customer Interaction product portfolio

Oracle carries (a minimum of) 4 products in the realm of CRM & Customer Interaction. Below, we list Oracle’s products, in order of relevance:

What is Oracle CRM?

We do not display all the features here but, in this paragraph, we report the (main) characteristics of Oracle CRM, including some of its features and any related products. This product group consists of Siebel CRM, Oracle Eloqua, and Oracle Service Cloud. This product can be best defined by the following characteristics:

  • account
  • contact
  • customer data
  • customer relationship management
  • customer service
  • customer service management
  • marketing automation
  • reporting

Are you curious about all characteristics (100+) of Oracle CRM? Then order the CRM & Customer Interaction Guide™ 2024 here.

Lacking capacity and want to hire an experienced Oracle CRM consultant?

Do you want to hire a freelance Oracle CRM developer who is a subject matter expert, and implement a professional Oracle CRM application? Our specialists are happy to assist you. Indeed, hiring Oracle CRM developers is not always necessary and sometimes even inconvenient. Leave a message here and we will explore the business opportunities for you.

Screen shot of Oracle CRM software.
Picture of Oracle CRM tools.
Oracle CRM in action
Figures 2, 3 and 4: Various figures show the operation of Oracle CRM. Click on an image to enlarge it. Credits: Oracle & partners.

What is Siebel CRM?

Other names by which this software product is known: Siebel, Oracle Siebel, Oracle Siebel CRM

Under this heading, we give you insight into the key behaviors of Siebel CRM, including some of its features and any related products. Siebel CRM can be characterized by the following functionalities:

  • account
  • cloud applications
  • cloud infrastructure
  • contact
  • customer data
  • customer relationship management
  • infrastructure
  • on-premises
  • reporting
  • search

Do you want to know the intricacies of all properties (100+) of Siebel CRM? Download the CRM & Customer Interaction Guide™ 2024 here.

Screen shot of Siebel CRM software.
Picture of Siebel CRM tools.
Siebel CRM in action
Figures 5, 6 and 7: Various figures show the operation of Siebel CRM. Click on an image to enlarge it. Credits: Oracle & partners.

What is Oracle Eloqua?

We do not display all the features here but, in this paragraph, we portray Oracle Eloqua, including some of its features and any related products. This product/group of products can be best defined by the following characteristics:

  • automation platform
  • b2b
  • contact
  • email marketing
  • lead management
  • lead scoring
  • marketing automation
  • marketing automation platform
  • microsoft outlook
  • reporting

Do you want to know everything about all features (100+) of Oracle Eloqua? Download the CRM & Customer Interaction Guide™ 2024 here.

Screen shot of Oracle Eloqua software.
Picture of Oracle Eloqua tools.
Oracle Eloqua in action
Figures 8, 9 and 10: Overlying images illustrate the functionality of Oracle Eloqua. Click on the image to make it bigger. Credits: Oracle & partners.

What is Oracle Service Cloud?

Under this heading, we portray Oracle Service Cloud, including some of its features and any related products. Oracle Service Cloud can be characterized by the following characteristics:

  • 360-degree view
  • contact
  • customer interactions
  • customer service

Are you now curious about all properties (100+) of Oracle Service Cloud? In that case, open the CRM & Customer Interaction Guide™ 2024 here.

Screen shot of Oracle Service Cloud software.
Picture of Oracle Service Cloud tools.
Oracle Service Cloud in action
Figures 11, 12 and 13: Overlying figures show the operation of Oracle Service Cloud. Click on an image to enlarge it. Credits: Oracle & partners.

Oracle CRM tools and the version history

Lately, we see a stable trend when it comes to CRM & Customer Interaction functionality and support for operating systems and connectivity.

We reviewed Oracle’s current releases of the total product range. Below we give an overview of the various releases of all available CRM & Customer Interaction Oracle products:

  • Oracle CRM: April 2024
  • Oracle Eloqua: 2021
  • Siebel CRM: 2024 2023 2022 2021 2020 2019 2018 2017 2016 24.6 24.3 24.2 24.1 23.12 23.11 23.10 23.9 23.8 23.4 22.4 22.2 21.12 21.8 21.1 20.9 8.0

Behind each product, we mention the version numbers, the most recent updates are listed first.

What are the licensing costs of Siebel CRM, Oracle Eloqua, and Oracle Service Cloud?

It is difficult to determine exactly what a license of Siebel CRM, Oracle Eloqua, and Oracle Service Cloud costs because it depends on the country, the number of users (also consider the amount of CPUs for server versions), the connectors to data sources, and at what point in the year you request a quote. If you request a quote just before the end of Oracle’s fiscal period, you can probably get a decent reduction in the license cost. In addition, it makes sense to run the software in the cloud, for the most part, you only pay for your consumption then. The purchase cost of Siebel CRM, Oracle Eloqua, and Oracle Service Cloud may not be the largest cost item, but maintenance and support do put a strain on your budget each year.

What makes Oracle CRM & Customer Interaction worth considering

In our study, we see that Oracle in the field of CRM & Customer Interaction software has several specific features which are worth weighing in a tool selection. This makes Oracle CRM more or less unique: address cleansing, opportunity analysis, interactive reporting, opportunity pipeline, and direct marketing.

The advantages and disadvantages of Oracle CRM

Tag cloud of the Oracle CRM tools.Figure 14: Tag cloud of the developed and less developed aspects of Oracle CRM & Customer Interaction

Below we listed all the advantages and disadvantages of Oracle CRM & Customer Interaction, Siebel CRM, Oracle Eloqua, and Oracle Service Cloud, et cetera. There is momentum, because: Oracle can currently work with partners to building on functionality that closes the gaps in the product portfolio at this time (such as support for ticketing system, no-code, cross-selling, advanced reporting, add notes, complete tasks, journey management, bounce rates, gmail integration, and tracking software). In addition, documentation may lag behind current events.

Share your experience

Leave a review about Oracle CRM & Customer Interaction here. Your findings may then start to count in an even more informed review of the results of Oracle CRM.

1. Oracle Data Quality

100%

The company has an excellent score in our objective CRM & Customer Interaction survey on the section ‘Data Quality’ (for this section Oracle comes out as the absolute market leader in our research). The company scores 100% on this topic, relative to other vendors. We looked at the following criteria, among others: merge duplicate, data cleansing, and duplicate search. In total, we examined 16 criteria in this category. Are you excited about the topic ‘Data Quality’? Then download here our CRM & Customer Interaction Guide 2024.

2. Oracle Lead Management

81%

Oracle has an excellent score in our objective CRM & Customer Interaction survey on the subject ‘Lead Management’ with a score of 81%, relative to other vendors. We considered the following factors: lead conversion and lead scoring. In total, we examined 12 criteria within this section. Would you like to go into more depth with the topic ‘Lead Management’? Then download here our CRM & Customer Interaction Guide.

3. Oracle Customer Data

79%

The vendor Oracle has a good rating in our study on the section ‘Customer Data’, given that they score 79% on this, compared to other vendors. We looked at the following criteria, among others: custom fields, appointment, data protection, and customer information. In total, we examined 45 features within this discipline. Are you excited about the topic ‘Customer Data’? Then download here our CRM & Customer Interaction Guide 2024.

4. Oracle Infrastructure

75%

Oracle has a good score in our objective CRM & Customer Interaction survey of the theme ‘Infrastructure’ with a score of 75%, relative to other vendors. We considered the following factors: authentication, on-premises, rest api, data security, document management, and email integration. In doing so, we analyzed the following products: Siebel CRM. In total, we examined 56 criteria within this section. Would you like to learn more about the topic ‘Infrastructure’? Then download here our CRM & Customer Interaction Guide 2024.

5. Oracle Reporting

69%

Oracle has a good performance in our independent CRM & Customer Interaction guide on the section ‘Reporting’, given that they score 69% on this, compared to other vendors. We looked at the following criteria, among others: CRM analytics and advanced reporting. In total, we examined 11 criteria in this category. Would you like to learn more about the topic ‘Reporting’? Then download here our CRM & Customer Interaction Study 2024.

6. Oracle Campaign Management

68%

Oracle has a good performance in our objective CRM & Customer Interaction survey on the section ‘Campaign Management’ with a score of 68%, relative to other vendors. We considered the following factors: email marketing, email campaigns, drip campaigns, and direct marketing. In total, we examined 25 criteria in this category. Would you like to go into more depth with the topic ‘Campaign Management’? Then download here our CRM & Customer Interaction Guide 2024.

7. Oracle Customer Relationship Management

66%

The company has a good performance in our current CRM & Customer Interaction survey on the section ‘Customer Relationship Management’, given that they score 66% on this, relative to other vendors. We looked at the following criteria, among others: search, customer interactions, small businesses, self-service portal, custom activities, customer lifecycle management, and social media integration. In doing so, we looked at the following two products: Siebel CRM and Oracle CRM. In total, we examined 25 features within this discipline. Would you like to learn more about the topic ‘Customer Relationship Management’? Then download here our CRM & Customer Interaction Guide.

8. Oracle Sales Management

62%

Oracle has a good score in our objective CRM & Customer Interaction survey on the subject ‘Sales Management’ with a score of 62%, relative to other vendors. We looked at the following criteria, among others: ecommerce and customer journeys. In total, we examined 51 criteria in this category. Are you excited about the topic ‘Sales Management’? Then download here our CRM & Customer Interaction Guide 2024.

9. Oracle Automation Platform

62%

The vendor Oracle has a good score in our 100% vendor-independent CRM & Customer Interaction study on the section ‘Automation Platform’ with a score of 62%, relative to other vendors. We looked at the following criteria, among others: marketing automation, low-code, no-code, and sales automation. In doing so, we looked at the following products: Oracle Eloqua. In total, we examined 28 criteria within this section. Would you like to go into more depth with the topic ‘Automation Platform’? Then download here our CRM & Customer Interaction Guide 2024.

10. Oracle Customer Service Management

62%

The vendor Oracle has a good rating in our objective CRM & Customer Interaction survey on the section ‘Customer Service Management’ with a score of 62%, relative to other vendors. We looked at the following criteria, among others: customer service and case management. In total, we examined 9 features within this discipline. Would you like to learn more about the topic ‘Customer Service Management’? Then download here our CRM & Customer Interaction Guide. Or take a deep dive in the following content:

11. Oracle Task Management

47%

The vendor Oracle has a moderate performance in our objective CRM & Customer Interaction survey on the section ‘Task Management’ with a score of 47%, relative to other vendors. We considered the following factors: create tasks, track tasks, and complete tasks. In total, we examined 13 criteria in this category. Are you excited about the topic ‘Task Management’? Then download here our CRM & Customer Interaction Guide 2024.

Want to know more? Then order the CRM & Customer Interaction Guide™ 2024 here

In which sectors is Oracle CRM & Customer Interaction most active?

In our research, we also found out which industries a supplier has a track record in. These are the industries where Oracle is frequently used: automotive, banking, education, fintech, governments, hospitality, insurance, restaurant, retail, and telecom.

Oracle software is most used by…

The CRM & Customer Interaction software from Oracle is most often mentioned in combination with the following function: service representatives.

Hire a competent Oracle specialist

Education and training course Oracle CRM & Customer Interaction

We provide various training courses in the field of CRM & Customer Interaction but can also provide specific Oracle training, for example as in-company. The following software solutions are addressed: Siebel CRM, Oracle Eloqua, and Oracle Service Cloud. Of course, such training is framed with the ideas of the intelligent, data-driven organization.

Final assessment: Oracle CRM scores high

Oracle has a compact product portfolio with which it scores high in our CRM & Customer Interaction survey. Oracle CRM & Customer Interaction innovates (approximately) at an average rate of less than 5 features per year, is active (for now) in many different sectors, and specializing in data quality.

About Passionned Group

logo of Passionned Group, the Oracle CRM & Customer Interaction specialistPassionned Group specializes in 100% independent CRM & Customer Interaction consulting and the implementation of CRM & Customer Interaction solutions. Our driven and passionate consultants help large & small organizations to advance as intelligent, data-driven organizations.

Get in touch with us